Is Communication About the Message or the Response?

I'm reading a book, Less Clutter, Less Noise by Kem Meyer on communication strategies, and it's got me thinking.  Tell me what you think.

"Good communication is not so much about sending the right message as it is releasing the right response".

• As Christians we are very concerned with the Message, that it IS the right message.  Are we more concerned with it being "right" than we are leading others to the "right response"?
• Has our message become more important than the desired response?

"...a message might be important to your INTERNAL corporate audience but completely absurd for your EXTERNAL audience."

• Ultimately, who are we trying to reach, influence, impress with our message?
• There is a difference in how we craft an internal- v. external-oriented message.  Can we accept the difference and accomodate it?
• Have we created a culture that focuses on the internal message, to reach/influence/impress ourselves?

So what do you think?